Thursday, May 14, 2015

Amazon Becomes Gender Neutral, Removes 'Boys' and 'Girls' Labels in Toy Department


NYDailyNews.com:
Amazon is trying to get rid of labels.

In what seems like an attempt to be gender neutral, Amazon removed the labels "Boy Toys" and "Girl Toys" from its search filters under the Toy Department. Consumers will only be able to search for toys based on the child's age or type of toy: arts and crafts, action figures, dress up and pretend play, etc.

Twitter user @jackdanger was one of the first to notice online.

Jack Danger @jackdanger
This week Amazon eliminated the gendered taxonomy of toys: http://www.amazon.com/gp/browse.html?ref%5F=nav%5Fshopall%5Ftg&node=165793011&pldnSite=1  There are no more "boys" and "girls" sections!

However, the "Boys' Toys" and "Girls' Toys" buttons still exist under the search bar. The pages for these buttons are also still live. The "Girls' Toys & Games" page features dolls, crafts and pretend play. The "Boys' Toys & Games" page features the new "Avengers" action figures and cars.

Amazon has not released a statement as to why it removed the search terms from its filter. The Daily News reached out for comment, but Amazon didn't immediately respond.
Bowing down to the Gay Mafia and PC police is so IN!!! right now and makes you look so COOL!!!

RELATED:  Amazon Didn't Really Eliminate Gender Taxonomy for Toys—Yet

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