AdAge.com:
It seems the buildup over Caitlyn Jenner's transformation dissipated a bit too soon for E! to make a major splash with the debut of the docu-series "I Am Cait."That's an utter fail by any other name.
The show, which chronicles Ms. Jenner's journey as a transgender woman, premiered to 2.73 million total viewers on Sunday night and pulled a 1.2 rating among the all-important 18-to-49 demographic.
That's a meaningful audience for the NBC Universal cable network, and cable TV in recent months has struggled to provide premieres on this level.
It does, however, fall short of some robust expectations. Nearly 17 million people tuned in to ABC's "20/20" in April to watch Bruce Jenner's interview with Diane Swayer, and more than 7 million people watched Ms. Jenner accept the Arthur Ashe Courage Award at the ESPYs earlier in the month, also on ABC.
RELATED: Caitlyn Jenner's ESPY Courage Award win is SLAMMED by victim in fatal car crash as she claims former Olympian ' still refuses to accept responsibility for taking a life'
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